Innovation Forum hosts a weekly podcast along with regular interviews with business leaders in sustainability. Each week, we summarise the latest sustainability news and announcements, and get the views of leading experts on business critical issues. Widely regarded as one of the best sustainability podcasts around, stay tuned for regular insights, debate and analysis.
Episodes
Thursday Nov 12, 2020
Thursday Nov 12, 2020
John Grant, writer of the new book Greener Marketing, talks with Innovation Forum’s Toby Webb about how marketing has adapted in the past decade. They discuss why the era of radical millennials, demanding better more sustainable behaviour from companies and their brands and being ever-more suspicious of greenwashing, means there is a need for market disruptions led by marketing that is evolving and, in short, becoming better.
Click here for more information on John Grant and detail of how to get hold of a copy of Greener Marketing.
No comments yet. Be the first to say something!