Optimised guidelines to reduce deforestation and land conversion impacts

Leah Samberg, lead scientist, global policy, at Rainforest Alliance, and McDonald's sustainability director, nature and climate, Pete Garbutt, talk with Ian Welsh about new guidance developed by the Accountability Framework initiative in partnership with the Science Based Targets initiative and Green House Gas Protocol on land use change and further target setting, accounting for impact and disclosure. They discuss McDonald's strategy to reduce deforestation and greenhouse gas emissions and focus on how the guidance will aid towards accounting challenges, targeting alignment and routes to success through collaboration.