To ensure crop yields are optimised and inputs minimised, food brands and their suppliers need clear, unambiguous data. Analysing the right numbers can enable farmers to drive efficiencies and gives buyers and brands the transparency they need to ensure supply stability.

In this webinar, the participants discuss how to identify critical data points and ensure effective data collection, and assess how the right analysis can drive tangible benefits across the value chain.

Expert panel:

  • Kate Shaffner, global sustainable agriculture lead, Kellogg Company
  • Christian Bengtson, head of agriculture – EMEA, IBM Weather Business Solutions
  • Dirk Jan Kennes, global strategist farm inputs, Rabobank
  • Davide Ceper, vice-president, open farm and field data exchange, Yara

Hosted by Ian Welsh

This webinar was held in partnership with IBM, a sponsor of the recent Innovation Forum future of food conference series.

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