Dr Sipho Nkambule, CEO of the Swaziland Cane Growers Association, talks with Innovation Forum’s Ian Welsh about potential impacts of the changes in the EU’s sugar beet quotas for cane sugar producers in southern Africa, the challenges that the changes in world market will bring about, the marketing opportunities for smallholders and the innovation that he argues will emerge as famers adapt to attract new potential buyers and revenue sources, and develop niche markets for their cane crop.