Mariano Lozano, CEO of Danone North America, discusses with Toby Webb about what’s necessary to make the business case for real change in agriculture practices. Lozano talks about the dual challenges of creating value for the company, alongside convincing farmer-suppliers that changing their practices will mean less volatility and greater returns over the long-term.

Lozano argues that “sustainability” is no longer enough, with a move for the agriculture industry to being regenerative now necessary. As an example, he highlights the importance of putting carbon back into the soil, specifically increasing the organic material in the key top six inches from 0.5% to 2%.

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