Innovation Forum hosts a weekly podcast along with regular interviews with business leaders in sustainability. Each week, we summarise the latest sustainability news and announcements, and get the views of leading experts on business critical issues. Widely regarded as one of the best sustainability podcasts around, stay tuned for regular insights, debate and analysis.
Episodes
Thursday Sep 30, 2021
Dole Foods: hi-tech sustainability marketing in practice
Thursday Sep 30, 2021
Thursday Sep 30, 2021
Xavier Roussel, sustainability and marketing director at Dole Foods, and Innovation Forum’s Toby Webb discuss how augmented reality experiences from QR codes and other technology solutions can help brands use sustainability messages to market products. Roussel explains how the next steps will involve providing consumers information to calculate carbon footprints – many customers are now engaged with the full story behind the products they buy.
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