Telva McGruder, director, workplace engineering and operations solutions at General Motors, talks with Innovation Forum’s Ian Welsh about the cross functional effort and frank internal conversations about what is possible that have been necessary for GM to engage properly with its impacts.

She outlines why establishing a number of goals on different time frames is useful as a company moves towards zero emission. They discuss the need to use language that internal stakeholders can understand if you want them to listen and ultimately accept the need for policy change. And, as GM moves towards producing ever-more electrical vehicles, McGruder explains the challenges the business faces persuading consumers to make the swift from traditional options.

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