Simon Usher, CEO Plastics Oceans UK, talks with Ian Welsh about some of the changes in public attitudes and political concern around plastic pollution, and the role of business to tackle the problem.

Usher says he’s encouraged by innovation in packaging materials, but argues for the collaboration necessary to achieve real systems change. However, frustrations come, he says, from a rush to switch to alternatives without considering the full lifecycle analysis of making the change.

Simon Usher will be speaking at Innovation Forum's future for plastics conference in Amsterdam on 30th and 31st October. Click here for full details.