Regenerative sourcing: Building resilient supply chains through system-level thinking (webinar recording)

Regenerative agriculture practices are proving their potential – delivering healthier soils, stronger farming communities, and more resilient supply chains – but regenerative agriculture isn’t just about improving sustainability scores; it’s about reshaping how supply chains create long-term value.

It’s a system-level approach that builds resilience from farm to brand and helps future-proof raw material sourcing.

This webinar, held in partnership with COTTON USA™, will explore how organisations are building on regenerative standards and frameworks (such as the U.S Cotton Trust Protocol) to embed regenerative sourcing into their core business strategy.

Drawing on insights from leaders working across regenerative materials, we’ll examine the practical challenges and opportunities of scaling these textiles. From climate resilience and social impact to supply chain stability, we’ll discuss how brands can move beyond initial pilot programs, and what must shift in purchasing practices, supplier relationships, and aligning incentives across the value chain.

What we discussed…

• System thinking in action: How regenerative sourcing influences soil health, biodiversity, climate resilience, and farmer livelihoods, while supporting business strategy
• Evolution of the supply chain: Moving beyond material sourcing to align farming practices, partnerships, and internal operations for long-term impact.
• Shared incentives & financing: Exploring incentive structures and financing mechanisms that support farmer transitions.

We heard from:

• Filippa Blomander, raw materials lead, Inter IKEA Group
• Liz Hershfield, executive director of COTTON USA™ and U.S. Cotton Trust Protocol​​​​​​
• Katherine O’Hare, vice president, sustainability, J. Crew Group 
• Larkin Martin, president, Turnrow Farm Services

The discussion was moderated by Ian Welsh, co-founder and chair, Innovation Forum